Brad Goldberg
Founder, Blvd & Main
Brad Goldberg is a longtime Las Vegas local, entrepreneur, marketer, and builder who has spent much of his career helping shape how people experience the city he calls home.
His career in Las Vegas spans more than two decades in marketing, entertainment, hospitality, and gaming. Along the way, Brad held senior marketing leadership roles with some of the city’s most recognizable companies, including MGM Resorts International, Station Casinos, and Golden Entertainment, where he spent nearly seven years as Chief Marketing Officer. His work has given him a front-row view of Las Vegas as both a world-famous destination and, more importantly to him, a hometown.
After spending much of his career marketing Las Vegas to millions of visitors, Brad became increasingly interested in creating something specifically for the people who live here. Not the Las Vegas seen in commercials, travel guides, or postcards, but the city locals know from living it every day.
That idea became Blvd & Main.
Built specifically for locals, Blvd & Main celebrates the places, teams, neighborhoods, memories, and shared experiences that give Las Vegas its identity beyond the casinos and neon. The designs are rooted in local culture, whether that means paying tribute to a beloved restaurant that disappeared years ago, capturing the pride surrounding a hometown team, or creating something that instantly connects two people who remember the same corner of the city.
Brad has spent his career building and marketing brands with a strong point of view and a clear understanding of who they are for. With Blvd & Main, that audience could not be clearer: Las Vegas locals.
Every collection starts with the belief that the best local references do not need much explanation. They are the names, places, sayings, moments, and memories that immediately mean something to the people who were here for them. If you know, you know.
For Brad, Blvd & Main is about more than putting Las Vegas graphics on a T-shirt. It is about preserving pieces of the city’s culture, celebrating the things locals are proud of, and occasionally bringing back a memory you might not have thought about in years.
It is about the restaurants we grew up with, the teams we rally around, the landmarks we remember, the neighborhoods that shaped us, and the stories that get passed around between people who have been here long enough to understand them.
Because tourists visit Las Vegas.
We live here.